Sometimes it’s funny how I’ve connected, or reconnected, with couples who I’ve had the pleasure of working with. In this case, the bride, Michelle, and I went to college together at University of Maryland, and through the graces of social media, we reconnected when she got engaged! After our initial conversation, it was clear the vibe beautiful Michelle, and her handsome fiancé, John, were going for for their March wedding at New Jersey’s Liberty House (such a cool venue!). And the result? Well, it was just gorgeous. Many thanks to Janelle Brooke Photography for the lovely images!

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Playing with a palette of cream and gold, we kept everything classic and soft with plenty of detail in texture and design. Michelle truly had a vision for her day, and was integral in the overall feel of the suite. We also worked together on programs featuring an engagement photo of the couple as well as design elements pulled in from the invitation suite. Pretty, pretty, pretty!

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You can see all the beautiful images from Michelle + John’s big day right here.

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11.04.2013

Last month I had the absolute pleasure of attending Paper Camp, put on by Tradeshow Bootcamp in DC. An amazingly talented group of letterpress loving printers, designers and paper lovers gathered from across the country to learn from some of the best in the stationery industry and to collectively pray to the Paper Camp binder.  I came into the weekend a little nervous — would I even be in the same league as these other industry talents? — and left more confident, passionate and driven than I remember being in a long time.

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Covering everything from industry etiquette to literally how to set up up a booth at NSS, Katie of Kelp Designs, Rachael of Pistachio Press, Claudia of Fig. 2 Design Studio, Erika of Delphine and the ladies of Crow + Canary as well as Nole of Oh So Beautiful Paper  and Heather + Dani of Rock Paper Scissors broke it all down for us. I came away with an understanding of the true community that is the stationery industry. We want to see each other succeed and spread the love of paper, and that, is totally refreshing.

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All that being said, the information and insight I gained from my Paper Camp weekend was invaluable. I left with a deeper understanding of my business and the direction in which I want Ruby to go! SO here it is, some concrete, written-on-the-internet-so-I-can’t-take-them-back goals:

  •  Ruby will be coming out with a line of greeting cards (think birthday, wedding, baby, etc.) as well as a few seasonal cards! The line is coming along slowly and I’m trying to really stay true to MY design aesthetic. Once the cards are out there, we hope to break into gift wrap, tags and other little gift accessories. 
  • We’ll have a more active, up-to-date online shop presence with options for semi-custom invitations and day of accessories.
  • I will do my ABSOLUTE best to post regularly right here, on this very blog as well as keep up with Instagram and Twitter to share all the exciting new stuff that’s going on at Ruby! HELLO, social media.
  • As for a long term goal, Ruby hopes to present a wholesale line at NSS in 2015! (OMG.)

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So there you have it. A plan is in place and we can’t wait to share what’s hiding up our sleeves!

xo

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Top three photos by me, last photo by Mary Kate McKenna Photography

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I won’t even begin this post with an apology for going SO long since my last post. Nope. Instead, I’ll jump right into this picture perfect wedding. The bride, who also happens to be a college friend, sent me the link to these images a few days ago and when I say this wedding is what rustic, romantic dreams are made of, I’m not even kidding. It’s perfection. Pure, blush + lace colored perfection. And with images by the amazingly talented Maria Mack Photography, let’s just set aside some time to swoon. Ready?

Rachel and Dominic's wedding by Maria Mack Photography ©2013 http://mariamackphotography.com

Rachel and Dominic's wedding by Maria Mack Photography ©2013 http://mariamackphotography.com

Rachel and Dominic's wedding by Maria Mack Photography ©2013 http://mariamackphotography.com

Rachel and Dominic's wedding by Maria Mack Photography ©2013 http://mariamackphotography.com

Rachel and Dominic's wedding by Maria Mack Photography ©2013 http://mariamackphotography.com

The suite was so beautiful. A two-color letterpress printed invitation on ecru cotton stock with a lace wrap and twine tie accented with kraft pieces and an envelope liner that mimicked the pattern in the brides dress. Keeping the fonts classic and clean let the vintage elements really shine. Rachel, the bride, was an absolute dream to work with and the result was just as pretty as can be. You can see the whole post from Maria Mack Photography right here. Congrats, Rachel + Dominic! xo

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11.27.2012

This was one of the most fun weddings I’ve worked on to date. Sent to us by the uber-talented Katie of Jayne Weddings, Cassandra and Dan were up for anything and had awesome, offbeat taste. With a True Romance wedding theme, and bright + bold colors throughout, this suite was so.much.fun to create. The layout is totally non-traditional, the liners are gold glitter and overall, these paper goodies are way cooler than me.

I followed their wedding via Instagram, and it looked like the best.night.ever. Katie rocked out the decor and the bride + groom were smoking hot. And now? The Mr. and Mrs. are enjoying newlywed life somewhere warm and beautiful…Thanks for letting me have so much fun with your suite, Richardsons! xx

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These past few months have been a whirlwind of new projects, changes and exciting growth for Ruby the Fox. So many pretty things have come and gone through our doors and I’m thrilled to start sharing some of it! We are still working on perfecting our photography (as you can see!) but with a class in the works and lots of research, we’ll have perfect pictures every time (hopefully sooner rather than later!)

This classic silver + pale bluish/purple invitation suite was done for the sweetest bride for her DC wedding. Each piece was letterpress printed and the envelopes were hand-lined with the prettiest silver crinkle paper. We also designed several day-of pieces together which I’ll share soon!

Lots more to come…xo, Ruby



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